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Resistance comes in many forms in sales. Buyers may resist from the beginning of the presentation to the very end. And yet by using some simple steps we can reduce this resistance to increase our sales performance.
Here's an analogy: many people exercise using resistance training. It's good for you. Encountering resistance during the sales process can also be good for you. It lets you work your sales muscles, enabling you to become a stronger sales person. Too much resistance may not help you achieve your goals Aleksander Barkov Premier Jersey , though. Plan for resistance in advance and you can help eliminate or reduce it.
Create a planned presentation that takes into account, step by step, all concerns and objectives your prospects may have. Look at every point in the sales process. Examine them and look for ways to make it easy for a prospect to say "yes" to you. Here, then, are 12 steps to decrease resistance and increase sales:
1. Sound confident. Your voice gives you away. Your voice is an emotional barometer. If you're not comfortable Authentic Sergei Bobrovsky Jersey , your prospects will hear it in your voice. There's a hesitancy, a slight stutter or stumble when we're not confident. Your confidence will give your prospects confidence to do business with you.
2. Rehearse names beforehand. Nothing says I don't know you faster than a fumbled name.
3. Do your homework. The number one complaint buyers have about sales people is that they don't know enough about the targeted buyer or even their own products. There are lots of ways to research. Check the company's website, look at their printed materials, and do a "google" search. Finally, don't forget to ask questions during your sales call.
4. Phase your words positively. There's a big difference between saying "If you order an additional 25 I can drop the price to ___" and "You don't need another 25 Authentic Evgenii Dadonov Jersey , do you?" Drop the words "no" and "not" from your vocabulary. There's no need to suggest a negative.
5. Listen. People will tell you everything and more if you let them. Listen actively and objectively. Focus on what is being said as well as what is not being said. If you're on the phone, don't multi-task. Multi-tasking is the enemy of good listening.